Green Marketing or Greenwashing?

Feb 19, 2016 in Marketing Strategies
Clean Markets CEO Ellen Lutz presents on importance of authenticity in corporate marketing tactics at the ISBM Sustainability Jam Session

Clean Markets Designs New PennAEPS Website

Jan 25, 2016 in Renewable Energy
Pennsylvania’s Alternative Energy Portfolio Standard Program is the gateway to earning tradable Alternative Energy Credits

Communicating CSR Benefits of Efficiency

Jan 12, 2016 in Marketing Strategies
The language of CSR reports often fail to generate greater brand loyalty. Read Clean Markets’ advice for public relations experts

Happy Holidays from Clean Markets

Dec 17, 2015 in Clean Markets
Clean Markets wishes happy holidays to our clients, friends and family! To celebrate, please enjoy our energy-efficiency version of “Santa Baby”

Five Hikes Remind Us Why We Do What We Do

Dec 03, 2015 in Uncategorized
Mark Binder recommends five regional destinations where you can recharge your batteries and connect with nature

Behavioral Programs Offer Promise for C&I Sector

Oct 14, 2015 in Energy Efficiency
Outreach Director Mike Newman contributed to an article on nonresidential behavior programs for the Strategies newsletter

Efficient Lighting Protects Threatened Wildlife

Aug 17, 2015 in Energy Efficiency
Energy-efficient lighting solutions like LEDs can limit harm to sea turtles and other affected wildlife

Achieving Efficiency Goals Through Benchmarking

Jul 20, 2015 in Energy Efficiency
Energy efficiency service providers who embrace energy benchmarking can inform and improve their marketing and outreach strategies

AESP Features Marketing Metrics Article

Jul 14, 2015 in Marketing Strategies
Defining Marketing Metrics through the Customer Decision Process, an article by Ellen Lutz, published in Strategies newsletter

Commercialization Challenge Selects B-RIM

Jun 30, 2015 in Clean Markets
Building Energy Efficiency Retrofit Investment Model (B-RIM) wins Consortium for Building Energy Innovation business plan competition

Clean Markets Featured on REALTOR.com

Apr 27, 2015 in Renewable Energy
Outreach Manager Mike Newman was interviewed for an article in Realtor.com on the benefits of solar energy for residential installations

Clean Markets Honored as Best for Workers

Apr 15, 2015 in Clean Markets
Clean Markets recognized among companies considered “Best for Workers” in B Corp’s annual Best for Workers list