PPL E-power Solutions

PPL E-power Solutions

By admin . 20 Apr, 2017 . in

 

THE CHALLENGE

  • Deliver more than 320 MWh of energy savings from
    PPL’s small business Direct Discount program in less than three years
  • Create innovative marketing strategies and campaigns that exceed the average response rate of 2-2.5%

THE SOLUTION

  • Design a series of multichannel, integrated marketing campaigns to target market segments with the greatest potential and achieve better-than-average response rates

CRITICAL SUCCESS FACTORS

  • Cooperation and coordination between all marketing and public relations players, within PPL, its contractors and the stakeholder community
  • Create targeted communications and relevant messaging
  • Integrate campaign through specific channel partner associations and direct to small businesses through direct mail, e-blasts, mass advertising and social media

PROGRAM IMPLEMENTATION

  • Clean Markets worked closely with PPL Corporate Communications, PPL’s Advertising agency, program implementer DNVGL and PPL stakeholders to launch the Direct Discount program and maintain momentum throughout the three-year period
  • Clean Markets designed and organized Main Street “blitzes”, press events followed by program teams going door to door to Main Street businesses, offering free energy assessments
  • Clean Markets created social media and e-blast campaigns delivered through channel partner organizations
  • Working through PPL Corporate Communications, Clean Markets developed press kits, organized press events and developed supporting materials
  • PPL’s Advertising agency designed direct mail campaigns, print and media advertising and marketing collateral

 

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