Category Archives: Marketing Strategies

With Better Marketing, Electric Cars Promise Utilities Greater Sales

By . 08 Jun, 2017 . in Marketing Strategies

By Ben Block Could better marketing be what's missing for electric vehicles (EV) to finally take off? While some utilities are already ...

Dynamic Marketing Is The Future of B2B Marketing

By . 16 Nov, 2016 . in Marketing Strategies

By Ellen LutzIn this digital age of Google, social media and mobile technology, the most effective marketing is a dynamic, ...

video marketing

Ten Reasons Video Is Essential for Marketing Energy Efficiency

By . 23 May, 2016 . in Marketing Strategies

By Kate HarronAs program marketers, we are constantly monitoring the practices and trends that are most effective at driving customers ...

Green Marketing or Greenwashing?

By . 19 Feb, 2016 . in Marketing Strategies

Clean Markets CEO Ellen Lutz co-facilitated the Institute for the Study of Business Markets' Sustainability Jam Session on February 17 at the Walden ...

Communicating CSR Benefits of Efficiency

By . 12 Jan, 2016 . in Marketing Strategies

As marketing strategies shift from product-based to consumer-based to value-based, the role of corporate social responsibility (CSR) has become increasingly ...

AESP Features Marketing Metrics Article

By . 14 Jul, 2015 . in Marketing Strategies

By Ellen Lutz Energy efficiency professionals need to get deep inside the customer decision process to understand how to set better and ...

Delivering a Return on Marketing Investments

By . 27 Mar, 2015 . in Marketing Strategies

By Ellen Lutz Gone are the Mad Men days when creative ads were all that companies wanted from their marketing departments. ...