Green Marketing or Greenwashing?

By admin . 19 Feb, 2016 . in Marketing Strategies

Clean Markets CEO Ellen Lutz co-facilitated the Institute for the Study of Business Markets‘ Sustainability Jam Session on February 17 at the Walden Inn and Resort in Walden, Ohio. Attendees included more than 15 marketing and sustainability managers representing a wide range of Fortune 500 Corporations.

Her presentation focused on the importance of authenticity within corporate sustainability marketing initiatives and provides a step-by-step guide for marketing professionals tasked with communicating about corporate sustainability initiatives. 

Download Ellen’s ISBM Sustainability Jam Session presentation