Clean Markets is a proven leader in utility program marketing management. We focus on what inspires, concerns, and motivates our target audiences. We take an integrated, research-based approach to campaign creation, execution, and management across program portfolios to achieve success for our clients.
Through market segmentation and analysis, we develop targeted, segment-specific campaigns that consistently deliver digital response rates THREE to FOUR times the industry average. Our proprietary Key Influencer database has nearly 2,500 association contacts who serve as trusted messengers to target audiences on behalf of utility programs.
Every campaign begins by establishing the goals and KPIs that lead to measurable success. Through continuous testing, measurement, and evaluation, our campaign managers have tools for making timely, strategic adjustments wherever and whenever necessary.
Our integrated approach combines the power of public relations and the sophistication of targeted digital marketing with proven marketing techniques, and personal connection. We reach audiences where they are in their customer journey. We create and sustain positive awareness of our clients’ programs through media coverage and industry recognition. We build and strengthen momentum through expert management of events for the media and for the public.
| Program Portfolio Marketing |
Content Marketing & Placement |
| Market Research | Segment Mapping |
| Market Segmentation & Analysis |
Integrated Campaign Creation, Execution & Management |
| Direct Mail | Graphic Design Services |
| Webinar Creation & Management |
Social Media Strategy & Execution |
| Marketing Plans | Communications Plans |
| Event Planning & Management |
Public Relations Strategies & Plans |
| Advertising & Media Planning |
Website Creation & Maintenance |
| Case Studies & Testimonials |
Campaign Tracking & Measurement |
| Editorial Pitches | Press Events |
| Creation and distribution of press advisories, press releases, press kits |
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Clean Markets is the industry leader in building and managing strong networks of trade allies and association channel partners. Our first-hand knowledge of the business concerns of trade partners enables us to effectively reach and motivate them to participate in utility programs. We manage all trade ally enrollment, communications, promotions and incentives, events, training and renewals for utility programs.
Member associations act as “trusted messengers” to hard-to-reach utility target audiences, and Clean Markets’ success at managing these channel partner relationships is unmatched. Starting with our proprietary database of 2500 stakeholder association contacts, we successfully reach, work with and motivate channel partners to act as utility program messengers and strong program communications outlets.
| Channel Partner Engagement |
“Key Influencer” Identification and Relationship Engagement |
Performance Tracking |
Build and Manage Trade Ally Networks |
Clean Markets’ high performing Outreach team has more than 10 years’ experience meeting goals for commercial and industrial energy-efficiency programs. Our team has contributed over 1 Million MWh in energy savings to the C&I programs we support. Technical proficiency and an in-depth understanding of C&I customer segments and their drivers are the hallmarks of our success.
Our Outreach team monitors trade partner performance, documented in a CRM tool, and assists the program implementation team with forecasting energy-efficiency program savings to goal through real time market intelligence. The team engages channel partners, trade allies, as well as customers, with key financial metrics and relevant business imperatives that communicate the benefits of energy efficiency and water management solutions, that increase program participation.
Clean Markets’ Outreach team members are energy industry professionals who are engineers or have achieved CEM, CEA, LEED and/or BPI accreditations.
Commercial and Industrial Customers |
Community Outreach |
| Key Influencer Outreach |
Outreach Team Management |
Trade Partners |
Program Training |
Clean Markets’ industry and technical knowledge, research-based approach, and success with “hard to reach” markets has made us a go-to resource to design pilot programs and campaigns for numerous utility programs. We understand our clients’ customers and what measures and incentive levels will spur them to take action. Our strategies reflect these customer needs and motivations, allowing us to optimize the customer experience, deliver satisfaction and achieve program goals.
We develop niche customer- and technology-specific programs. We create program logic models and customer journey maps to assess and improve program effectiveness. We utilize market, data, measure mix, and trends analysis to make informed recommendations. We manage program goals and KPIs to ensure a positive client relationship.
Trade Ally Program Design and Management |
Pilot DSM Program Development |
| Program Logic Models | Journey Mapping |
Analytics & Reporting |
Measure Mix Analysis |
